Learn more about the LinkedIn Collective, a community designed for and by B2B marketers to inspire excellence and success for all of us.
Get inspiration, insights and innovative ideas to help you achieve B2B marketing success
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Trends, tips, and best practices
New LinkedIn data highlights key CMO trends that are shaping the future of marketing leadership.
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Trends, tips, and best practices
This week’s roundup features advice and rationale for making B2B brand building an essential part of your marketing strategy.
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By focusing on metrics like Share of Mind and Social Sentiment, you can finally tell the real story of how your brand is performing on social media.
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SaaS companies need to track their marketing metrics differently. Discover the 12 metrics that will help your SaaS marketing campaigns succeed.
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Leaders are expressing cautious optimism as they lay out B2B marketing plans for the next year. Find tips and tools to maximize your investments.
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Trends, tips, and best practices
Thought leadership is more than an awareness tactic. This week’s roundup can help you round out your content strategy for full-funnel results.
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Appealing to emotion can be highly effective in B2B marketing. Here are 8 ways to use emotion in your next B2B marketing campaign.
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Get an in-depth look at how technology is impacting B2B content marketing, from shifts in content consumption to data-driven planning.
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Trends, tips, and best practices
Faris Yakob's "Paid Attention" redefines B2B marketing strategies by focusing on the foundational role of attention.
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LinkedIn Pages are more interactive and insightful than ever with new features like Pages Messaging, competitor analytics and featured posts.
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Trends, tips, and best practices
Connected TV is an exciting and valuable frontier for B2B marketing, and the experts are talking about its potential. Learn what they have to say.
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The LinkedIn Marketing Partner Awards not only honor the outstanding work of our partners and the value they provide through their LinkedIn solutions, but it also spotlights the...