Learn more about the LinkedIn Collective, a community designed for and by B2B marketers to inspire excellence and success for all of us.
Get inspiration, insights and innovative ideas to help you achieve B2B marketing success
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Appealing to emotion can be highly effective in B2B marketing. Here are 8 ways to use emotion in your next B2B marketing campaign.
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Get an in-depth look at how technology is impacting B2B content marketing, from shifts in content consumption to data-driven planning.
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Trends, tips, and best practices
Faris Yakob's "Paid Attention" redefines B2B marketing strategies by focusing on the foundational role of attention.
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LinkedIn Pages are more interactive and insightful than ever with new features like Pages Messaging, competitor analytics and featured posts.
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Trends, tips, and best practices
Connected TV is an exciting and valuable frontier for B2B marketing, and the experts are talking about its potential. Learn what they have to say.
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The LinkedIn Marketing Partner Awards not only honor the outstanding work of our partners and the value they provide through their LinkedIn solutions, but it also spotlights th...
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When B2B marketers produce CTV ads, they need to be immediately engaging, with specific creative elements like storytelling, emotions, and strong concepts that can hook the audi...
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Learn how Dreamdata has been able to deliver success with LinkedIn’s Conversions API.
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Learn why B2B marketing leaders are investing in video, and discover which LinkedIn tools can help you boost your video ad reach across platforms.
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Trends, tips, and best practices
B2B marketing is getting smarter, more sophisticated, and more effective. Here’s why you should celebrate.
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Extend the reach of your brand campaigns with these cross-channel tactics. Learn how cohesive messaging across multiple channels can amplify your brand impact.
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We're excited to help you reach B2B decision makers in new ways by introducing our latest offerings – LinkedIn CTV Ads, LinkedIn Premiere – a new managed offering with @NBCUnive...