Learn more about the LinkedIn Collective, a community designed for and by B2B marketers to inspire excellence and success for all of us.
Get inspiration, insights and innovative ideas to help you achieve B2B marketing success
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We are excited to announce that we have reintroduced Message Ads within Campaign Manager. This means that you can now go back into Campaign Manager to create and launch new Mess...
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Who is on your buying committee and what types of content are they looking for? Here’s what the research says.
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Learn more about updates to our Reporting & ROI Specialty with new capabilities and a host of new LinkedIn Marketing Partners ready to help B2B marketers take their measurement ...
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Explore the power of predictive audiences on LinkedIn and learn how this AI-driven tool optimizes B2B campaign performance.
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Trends, tips, and best practices
Get an inside look at award-winning campaigns and key strategic tips from B2B marketing experts.
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Calculating the lifetime value of a customer is a great way to both prove and improve the impact of your marketing.
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Trends, tips, and best practices
Healthcare professionals are spending increasingly more time on LinkedIn. Leveraging our tools and advertising solutions can help healthcare marketers connect with and convert t...
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Discover how the Revenue Attribution Report goes beyond tracking clicks to provide insights into critical business outcomes, helping marketers justify ad spend.
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Trends, tips, and best practices
It’s the season for B2B marketing events and award ceremonies. Gear up with our latest trending content rundown.
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Trends, tips, and best practices
B2B influencer marketing is an underutilized tactic, based on its proven effectiveness. Learn how to find the right LinkedIn influencers to partner with.
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Introducing LinkedIn's B2B Leaderboard, which recognizes top global brands for their excellence in brand building through our unique B2B Index.
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Trends, tips, and best practices
Learn how to elevate B2B content from Purna Virji’s new book High-Impact Content Marketing, and discover the five most common mistakes content marketers make.