Learn more about the LinkedIn Collective, a community designed for and by B2B marketers to inspire excellence and success for all of us.
Get inspiration, insights and innovative ideas to help you achieve B2B marketing success
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Targeting and audience building
Learn new ways to use LinkedIn for B2B market research, including audience research, competitor research, and identifying trends within your industry.
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Learn how to get started with building a positive business reputation for your brand, including where to focus your attention first.
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Trends, tips, and best practices
How can B2B marketers develop a mobile first marketing strategy? Discover three key considerations to keep in mind as you move your mobile strategy forward.
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B2B social media marketing is becoming more important and changing faster than ever at the same time. This is what you should know, and how you can prepare.
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Trends, tips, and best practices
This week, marketers are exploring AI's boundaries to truly grasp how it will (and won't) revolutionize their jobs.
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How are marketers using AI to improve ad content and targeting? Here’s a round-up of key industry trends around artificial intelligence.
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Customer lifetime value has become a focal point of CMOs. Discover four strategies that can help you move the needle on this key measure.
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Your most valuable prospects are on LinkedIn. Here’s how to use all the tools at your disposal to find, engage and convert them.
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Trends, tips, and best practices
Having a great summer is just like producing great marketing: it’s all about vibe management. This playlist brings the vibes, you bring the marketing.
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Trends, tips, and best practices
This week’s marketing roundup finds B2B marketing experts thinking through the long-term implications of this year’s big changes so far.
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As the era of digital business takes hold, B2B marketers are gravitating toward LinkedIn to connect with audiences, and seeing results.
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How can you do B2B content marketing better than your competitors? With the right strategy, plan, and tools. Reach the next level with this guide.