Available Now: Targeted Status Updates
"All of our messaging needs to be targeted to a particular group... and that's where we find the tools that LinkedIn offers to be very powerful." - Paul Butcher, Head of Digital Communications at Citi
Unlock a Massive Opportunity
Prior to the launch of Targeted Status Updates, marketers had no way to tailor the content in their status updates to specific types of company followers. Audiences from different industries, job functions, geographies, and levels of seniority all received the same content.
Now with Targeted Status Updates, marketers have an easy, proven way to engage company followers with content that’s relevant and personalized to their interests.