Cathay Pacific and LinkedIn

Targeting Business Travelers for Brand Awareness

"We knew we needed to advertise where the business people –- and especially business travellers -- were going to be. And on the social media side, where is the business person? They’re on LinkedIn." - Dennis Owen, Vice President Marketing Americas at Cathay Pacific Airways

Dennis Owen, Vice President Marketing Americas at Cathay Pacific Airways, talks about the success they have found using LinkedIn to reach business travelers to Asia. Read the full story here >

Talk to a Marketing Solutions expert to get more information.

Contact Us

Cathay Pacific reached business travelers with LinkedIn

Download the story »