Where do the world’s most affluent and influential Business Elite rub shoulders with their colleagues? More than a third of business executives across the U.S., Europe, and Asia visit LinkedIn monthly – more than any other site measured, including influential online business publications like WSJ.com and FT.com.
In an industry where new product launches happen daily, consumer tech companies must compete for attention, differentiate their products and convince buyers to open their wallets. But marketers aren’t always segmenting consumers based on potential or interest in being a tech buyer. How much time do we spend talking at consumers with little to no interest in buying expensive consumer technology? Where do the desirable buyers congregate online, and what makes them so valuable?
Samsung Mobile recently completed a successful campaign on LinkedIn to build relationships with early adopters and influencers with a passion for consumer technology. The results demonstrated the high quality and value of the 165,000 professionals it acquired as followers. Using LinkedIn’s Company Page and Status Updates, Samsung Mobile built valuable relationships with its most desired audiences, boosting word-of-mouth for its latest products.
HP has just achieved a major milestone: they’ve become the first company to attract 1 million followers on LinkedIn. But these 1 million followers represent much more than a number. They are an invaluable asset to HP.
Let’s face it, information overload is an unrelenting reality for professionals, and making purchasing decisions has never been more complicated than it is today. LinkedIn wanted to understand how IT decision makers (ITDM) are dealing with these challenges, and commissioned Forrester Consulting to conduct a study that examines the decision making process among this group. We specifically focused on social media’s effect and, in a separate follow-up study with Research Now, zeroed in on how these professionals are engaging with LinkedIn, Facebook and Twitter as they navigate the decision making process. In both studies, we surveyed 400 ITDMs across a diverse range of industries throughout North America.
