At LinkedIn, we understand the importance of creating tools that help companies propel their marketing efforts forward.

That’s why we are excited to announce that, as of today, we have extended our Company Page APIs so that all developers can enable marketers to publish content to a LinkedIn Company Page, monitor comments in real-time, and retrieve analytics via API.  Over the past year we have seen success working with a select group of partners, including Hootsuite, HubSpot, Spredfast, Adobe, Shoutlet, Percolate, Salesforce, and Sprinklr.  But, in listening to our users, we understood the opportunity existed for even broader integration. Now, we are excited to open our APIs so that marketers can access our platform from an increasing number of third party applications.

This is an important step for our content ecosystem as LinkedIn continues to build the definitive professional publishing platform.

What does this mean for marketers?

We want to enable our clients to manage their content marketing from any tool they are comfortable using.  Opening our Company Page APIs means that all applications will have access to LinkedIn Company Pages.  This will make it even easier for marketers to generate and manage content on LinkedIn and use our new Sponsored Updates solution to extend the reach of that content.

What does this mean for development partners?

We want to welcome all developers to access our Company Page APIs.  We believe this will strengthen our ecosystem and evangelize important applications and uses. We will continue to select developers who build world-class products and achieve impressive scale to become official partners under our Social Media Management program.  Developers can see our developer blog post here to access the Company Page APIs and get started.

To learn more about utilizing our APIs to post to your LinkedIn Company Page, check out the Slideshare below:

Get more tips for managing LinkedIn Company Pages at http://marketing.linkedin.com/company-pages