B2B marketers are becoming more savvy with content marketing, embracing more channels and investing in new content and tactics. In fact, more marketers are now allocating larger budgets and time to implement and experiment with content marketing strategies than ever before.
Our friends over at MarketingProfs and the Content Marketing Institute recently released their annual report uncovering insights into how B2B marketers are using content marketing techniques and the biggest challenges they face.
We’re thrilled that the survey indicates that LinkedIn is the leading social media site for content distribution and that SlideShare has shown the biggest surge in usage, growing to 40 percent from 23 percent last year.
The following infographic provides a visual interpretation by breaking down the tactics, platforms, and trends that are proving successful.
There’s no doubt that it’s a good time to be a content marketer. Confidence is high regarding its effectiveness as a strategy, and marketers are becoming more savvy with the tactics they are using to distribute their content.
What tactics, platforms and strategies are you finding most successful to achieving your marketing objectives? Tweet us @LinkedInMktg.