Last week we began rolling out LinkedIn Sponsored Updates to a number of companies and advertisers. Today we’re excited to announce that Sponsored Updates are now available to all LinkedIn advertisers and Company Page administrators, through our self-serve advertising platform. All companies can now sponsor updates and reach professionals in 20 languages and across more than 200 countries and territories. Sponsored Updates will be shown in the LinkedIn feed on desktop, smartphone, and tablet devices. With this release, advertisers have the ability to select their professional target audience, choose to pay on a CPC or CPM basis, and manage an advertising budget of any size, all using our self-serve tool.
In the coming months, we’ll continue to share best practices on how to make the most of your Sponsored Updates. We’re excited to see what you’ll do!