In the search for quality leads, HubSpot, a pioneer of inbound marketing, used LinkedIn’s new Sponsored Updates to reach marketing professionals with timely, relevant content in the LinkedIn feed. As a result, LinkedIn drove 400% more qualified leads than any other paid lead generation platform during the campaign period.
Producing industry-leading ebooks, webinars and how-to guides for small to medium-sized businesses was the first step towards content marketing success for HubSpot. The next step was partnering with LinkedIn to expand the targeted reach of this content.
Sponsored Updates allowed relevant HubSpot content to appear in a highly visible way alongside organic content in members’ LinkedIn feeds. LinkedIn Sponsored Updates has been one of the most successful lead generation campaigns for HubSpot.
For more, check out the full case study below and download HubSpot's eBook on how to use Sponsored Updates.
Want to drive results for your business? Get started using Sponsored Updates today.