It’s sort of a tradition here at LinkedIn that I discovered during my first few weeks. In an effort to get to know the employees a bit better, our CEO asks a fun question to new hires: “Can you tell me something that’s not on your LinkedIn profile?” The answers range from special talents to embarrassing first jobs, but they are always really fun and interesting. I thought this would be a fun question to pose to some of the top content marketing thought leaders in the space and I had the chance to catch them all in one place during Content Marketing World.

Check out the responses from CMI founder Joe Pulizzi, B2B Social Media Author Jeffrey Cohen, Marketing Prof’s Ann Handley, Kinvey’s Joe Chernov, OMI’s Aaron Kahlow, Babcock & Jenkin’s Carmen Hill, SAP’s Michael Brenner, and Social Media Examiner founder Michael Stelzner below. Then ask your co-workers the same. What’s one thing that’s not on your profile on the world’s largest professional social network?