According to the experts at Days of the Year, August 28th is National Bow Tie Day. So let’s take a moment and appreciate the versatility of this essential fashion accessory. For James Bond and Orville Redenbacher, high-brow maître d’s and nerdy scientists, the bow tie is the accoutrement of choice. We marketers could stand to be as flexible as the humble bow tie. We can reflect our audience, whether they’re Bill Nye-style geniuses or Tucker-Carlsonesque pundits.