What do brands like Google, BMW, and Starbucks have in common? All have built powerful brands not only with customers and prospects but with a critical, often forgotten audience – employees. We’ve released new research in partnership with LinkedIn revealing that many of the most successful brands build great strength by including this forgotten audience.
The world’s professionals don’t come to LinkedIn for casual diversion – they come here to share ideas and inspiration. GE shares this passion and tapped LinkedIn to engage professionals in meaningful conversations on energy and healthcare. Listen to GE’s Paul Marcum and I talk about building a relationship with LinkedIn’s community of professionals:
At CEB, our marketing challenge is a complex one. We work with the world’s great companies that have the world’s top executives. These executives are busy. As an example, we need to reach executives at the moment they’re transitioning into new positions, which just happens to be when they’re at their busiest. How do we get their attention at a time when they simply have no time?
How can financial services companies build relationships with consumers through social media? Last Thursday, at LinkedIn's FinanceConnect:13 in New York, some of the leading marketing minds in the financial services industry came together to share the lessons they've learned so far.
When LinkedIn was born in 2003, social networking, content marketing, and mobile strategies were barely on marketers’ radar. Ten years later, look at how much has changed: social has become indispensable, content is more important than ever, and mobile marketing gets hotter every minute.
